Competitive Marketing Strategy for Europe
Developing, Maintaining and Defending Competitive Advantage
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.
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Produktdetails
Weitere Autoren: Brown, Linden
- ISBN: 978-0-333-61351-1
- EAN: 9780333613511
- Produktnummer: 23190661
- Verlag: Macmillan Education UK
- Sprache: Englisch
- Erscheinungsjahr: 1994
- Seitenangabe: 384 S.
- Masse: H23.5 cm x B15.5 cm x D2.0 cm 581 g
- Auflage: 1994
- Abbildungen: Paperback
- Gewicht: 581
Über den Autor
Author Malcolm McDonald: Until 2003, Malcolm was Professor of Marketing and Deputy Director with special responsibility for E-Business. He has extensive industrial experience, including a number of years as Marketing and Sales Director of Canada Dry where, inter alia, he controlled a sales force of 250 people. He also spent some time training sales people and sales managers for multinational companies such as SKF and Alfa Laval.
51 weitere Werke von Malcolm McDonald:
Marketing Plans
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (PDF Format)
CHF 44.00
Marketing Planning for Services
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 72.85
Marketing Planning for Services
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (PDF Format)
CHF 72.25
Key Account Management
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 43.00
Marketing Plans
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (PDF Format)
CHF 54.00
Key Account Plans
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (PDF Format)
CHF 56.75
Malcolm McDonald on Key Account Management
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 24.00
100 Practical Ways to Improve Customer Experience
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 24.00
Marketing Due Diligence
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (PDF Format)
CHF 52.85
MBA Marketing
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (PDF Format)
CHF 81.25
Key Account Management
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (PDF Format)
CHF 43.00
Pocket Guide to Selling Services and Products
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 38.05
Market Segmentation
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (PDF Format)
CHF 41.00
Web Security for Developers
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 33.55
Key Account Plans
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 56.75
Pocket Guide to Selling Services and Products
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (PDF Format)
CHF 38.05
Marketing Plans for Services
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (PDF Format)
CHF 43.00
Creating Powerful Brands
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (PDF Format)
CHF 61.90
Malcolm McDonald on Value Propositions
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 24.00
Malcolm McDonald on Marketing Planning
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (PDF Format)
CHF 27.40
Marketing Plans for Services
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 43.00
Marketing Plans
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 44.00
Creating Powerful Brands
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 61.90
Market Segmentation
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 41.00
Marketing and Finance
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 35.00
The Complete Marketer
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 24.00
Marketing Value Metrics
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 29.00
Marketing and Finance
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (PDF Format)
CHF 40.00
Malcolm McDonald on Marketing Planning
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 24.00
Marketing Plans
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (PDF Format)
CHF 54.10
Marketing Plans
Developing, Maintaining and Defending Competitive Advantage
Developing, Maintaining and Defending Competitive Advantage
Ebook (EPUB Format)
CHF 54.00
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