Competitive Marketing (RLE Marketing)
A Strategic Approach
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
CHF 60.50
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Produktdetails
- ISBN: 978-1-138-97138-7
- EAN: 9781138971387
- Produktnummer: 20949917
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 766 S.
- Masse: H24.6 cm x B18.9 cm x D3.9 cm 1'420 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 1420
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