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Richard E. Petty

Communication and Persuasion

Central and Peripheral Routes to Attitude Change

Ebook (PDF Format)

It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub­ sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph. As we note in Chapter 1, we began our studies of persuasion at a time when social psychology was in crisis, and interes… Mehr

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Produktdetails


Weitere Autoren: Cacioppo, John T.
  • ISBN: 978-1-4612-4964-1
  • EAN: 9781461249641
  • Produktnummer: 37268854
  • Verlag: Springer New York
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 264 S.
  • Plattform: PDF
  • Auflage: 1986

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