Communicating Fashion Brands
Theoretical and Practical Perspectives
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Produktdetails
Weitere Autoren: Cope, Jon
- ISBN: 978-1-138-61356-0
- EAN: 9781138613560
- Produktnummer: 32695822
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 188 S.
- Masse: H23.4 cm x B15.6 cm x D1.4 cm 327 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 327
Über den Autor
Emily Huggard is Assistant Professor of Fashion Communication at Parsons School of Design in New York. Her research explores how brands create a space of proximity for the consumer using physical, digital and social realms, and the use of installation art as a brand experience tool in the epoch of post-consumerism and post-digital.Jon Cope leads the MA in Public Relations at Westminster University, London. His current research focuses on the use of visual materials in promotional communication. Jon co-authored and photographed the book Fashion Promotion in Practice, published in 2016. He holds an MA in Critical Global Politics from Exeter University.?
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