Cognitive Choice Modeling
The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach t…
Mehr
CHF 72.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V212:
Noch nicht erschienen, März 2021
Produktdetails
Weitere Autoren: Busemeyer, Jerome R.
- ISBN: 978-0-262-04496-7
- EAN: 9780262044967
- Produktnummer: 34268528
- Verlag: MIT Press
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 304 S.
Über den Autor
Zheng Joyce Wang is Professor in the School of Communication at the Ohio State University, where she directs the Communication and Psychophysiology Lab. Jerome R. Busemeyer is Distinguished Professor of Psychological and Brain Sciences at Indiana University Bloomington.
1 weiteres Werk von Zheng Joyce Wang:
Bewertungen
Anmelden