City branding in Pakistan
Exploring the awareness amongst residents and non-residents regarding Sialkot as an industrial city brand
Globalization has taken its toll. More or less everything and every place is now within our reach. Due to this, developing a strong point of difference is extremely important for survival in today's environment. This evolution has brought in the concepts of Nation and Place branding. Now a days different cities, regions, as well as nations have started to compete with each other in order to prove themselves to be more attractive to the prospective customer than as to what is being provided or promised by their competitors. Application of these concepts is vital for countries to ensure their economic stability and progression. This means that…
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Produktdetails
- ISBN: 978-3-659-61588-7
- EAN: 9783659615887
- Produktnummer: 37426380
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 72 S.
- Masse: H22.0 cm x B15.0 cm x D0.4 cm 125 g
- Abbildungen: Paperback
- Gewicht: 125
Über den Autor
Bilal Shahid has an MBA in marketing from Bahria University Islamabad. He is interested in working in the services sector and is currently working in the telecom industry in Pakistan.
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