Markus Wohlfeil

Celebrity Fans and Their Consumer Behaviour

Autoethnographic Insights into the Life of a Fan

Buch

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Produktdetails

ISBN: 978-0-8153-8727-5
EAN: 9780815387275
Produktnummer: 24195430
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 216 S.
Masse: H23.4 cm x B15.6 cm 430 g
Abbildungen: Farb., s/w. Abb.
Gewicht: 430

Über den Autor

Markus Wohlfeil is a Lecturer in Marketing in the Marketing and Retail Division at the University of Stirling, UK. Previously, he has also been a Lecturer in Marketing at the University College Cork and the University of East Anglia, UK. As a self-confessed film buff and devoted fan, his research interests are in the fields of celebrity fandom, the experiential consumption of films, film marketing and the film industry in general.