Celebrating the Past and Future of Marketing and Discovery with Social Impact
2021 AMS Virtual Annual Conference and World Marketing Congress
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual…
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Produktdetails
Weitere Autoren: Wu, Shuang (Hrsg.) / Jochims, Bruna (Hrsg.)
- ISBN: 978-3-030-95345-4
- EAN: 9783030953454
- Produktnummer: 39227931
- Verlag: Springer International Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 648 S.
- Masse: H24.1 cm x B16.0 cm x D4.0 cm 1'127 g
- Auflage: 1st ed. 2022
- Abbildungen: HC runder Rücken kaschiert
- Gewicht: 1127
Über den Autor
Founded in 1971, the Academy of Marketing Science Foundation is an international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. The Academy publishes two journals, the flagship SSCI indexed Journal of the Academy of Marketing Science and AMS Review.
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