Case Studies in the Beer Sector
Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are mee…
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Produktdetails
Weitere Autoren: Maehle, Natalia (Hrsg.)
- ISBN: 978-0-12-817735-8
- EAN: 9780128177358
- Produktnummer: 35965852
- Verlag: Elsevier Science & Techn.
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 390 S.
- Plattform: EPUB
- Masse: 12'611 KB
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