George Roth

Car Launch

The HUman Side of Managing Change

Buch

Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended Living case studies use an innovative format based on the jointly told tale to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperativesand powerful imagery.

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Produktdetails

Weitere Autoren: Kleiner, Art

ISBN: 978-0-19-517798-5
EAN: 9780195177985
Produktnummer: 22674668
Verlag: Oxford University Press
Sprache: Englisch
Erscheinungsjahr: 2004
Seitenangabe: 252 S.
Masse: H23.5 cm x B19.1 cm x D1.4 cm 448 g
Gewicht: 448

Über den Autor

George Roth was born in Germany and has a B .S. in Mechanical Engineering, a M. B. A. in Finance and Marketing, and a Ph .D. in Organizational Studies.art Kleiner is the director of research and reflection at a consulting firm based in Cambridge, Massachusetts; a faculty member at New York Universityâs Interactive Telecommunications Program; and the âCulture & Changeâ columnist for Strategy + Business magazine. He is also the editorial director of the Fifth Discipline Fieldbook series and a longstanding writer on the human impact of management and technology.