Can't Sell Won't Sell
Advertising, politics and culture wars. Why adland has stopped selling and started saving the world
Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face a crisis of effectiveness. And our politics are to blame. We are now so culturally left-leaning, we're no longer willing to stoke capitalism's engine of growth. Instead, we have a new raison d'etre: we're saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we're imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover it…
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Produktdetails
- ISBN: 978-0-9571515-2-9
- EAN: 9780957151529
- Produktnummer: 36860867
- Verlag: Adworld Press
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 290 S.
- Masse: H20.3 cm x B12.7 cm x D1.7 cm 352 g
- Auflage: 3rd edition
- Abbildungen: Paperback
- Gewicht: 352
Über den Autor
Steve was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW, where, in the seven years the agency operated, he won more Cannes Lions (18) in his discipline than any creative director in the world. His work has subsequently featured in the D&AD Copy Book. He has also authored Changing the world is the only fit work for a grown man; How to write better copy; and How to do better creative work - the latter becoming the most expensive advertising book ever when it traded on amazon for £3,854 a copy.
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