Marisa Abrajano

Campaigning to the New American Electorate: Advertising to Latino Voters

Buch

This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make.

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Produktdetails

ISBN: 978-0-8047-6896-2
EAN: 9780804768962
Produktnummer: 5718620
Verlag: Stanford Univ Pr
Sprache: Englisch
Erscheinungsjahr: 2010
Seitenangabe: 210 S.
Masse: H22.6 cm x B15.0 cm x D1.8 cm 295 g
Gewicht: 295

Über den Autor

Marisa Abrajano is Assistant Professor in the Department of Political Science at the University of California at San Diego. With R. Michael Alvarez, she is coauthor of New Faces, New Voices: The Hispanic Electorate in America.