CX Trinity
Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience
CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.Any good customer experience is driven by a combination of three critical elements:Meeting the customer's needsDelivering the right content to help the customerUnderstanding the context of where, when, and how the customer interacts with youThis book pulls together 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large…
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Produktdetails
- ISBN: 978-1-937434-74-8
- EAN: 9781937434748
- Produktnummer: 35830651
- Verlag: XML Press
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 218 S.
- Masse: H21.6 cm x B14.0 cm x D1.1 cm 281 g
- Abbildungen: Paperback
- Gewicht: 281
Über den Autor
Alan J. Porter is a recognized industry thought leader, balancing both tactical and strategic knowledge and a gift for storytelling. He is a regular contributor to various industry sources, webinar host, and podcast guest, as well as an in-demand speaker for conferences.
16 weitere Werke von Alan J Porter:
Content Pool
Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience
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My Journey With Joseph
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The CX Trinity
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