CSR and Corporate Branding
Corporate branding, CSR, Stakeholder, Estee Lauder Company
Due to the intensive competitions in the global market, the modern corporations are always pursuit of the ways to be different from others. And moreover, the ethical behavior of the corporations is becoming one of the most important concerns by the consumers. The corporate branding is becoming the way which the corporations are seeking for differentiation themselves among the intensive competition. Corporate Social Responsibility is the need of building up the corporate branding to ethically take care of the decision-changing of the stakeholders. This book provides a new perspective dealing with the relationship between the corporate brandi…
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Produktdetails
Weitere Autoren: Sun, Yang Yang
- ISBN: 978-3-8465-2555-5
- EAN: 9783846525555
- Produktnummer: 37680410
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 88 S.
- Masse: H22.0 cm x B15.0 cm x D0.5 cm 149 g
- Abbildungen: Paperback
- Gewicht: 149
Über den Autor
Jing Li, Master of Economics and Business Administration at Roskilde University in Denmark . Yang Yang Sun, Master of Business studies and Computer Science at Roskilde University, Denmark.
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