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Park (Hrsg.) Thaichon

COVID-19, Technology and Marketing

Moving Forward and the New Normal

Buch

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book… Mehr

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Produktdetails


Weitere Autoren: Ratten, Vanessa (Hrsg.)
  • ISBN: 978-981-1614-44-6
  • EAN: 9789811614446
  • Produktnummer: 39352502
  • Verlag: Springer Nature Singapore
  • Sprache: Englisch
  • Erscheinungsjahr: 2022
  • Seitenangabe: 176 S.
  • Masse: H21.0 cm x B14.8 cm x D0.9 cm 236 g
  • Auflage: 1st ed. 2021
  • Abbildungen: Paperback
  • Gewicht: 236

Über den Autor


Vanessa Ratten is Associate Professor at the La Trobe University, Australia. She is the Programme Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School. She has previously been on the business faculties of Deakin University, Duquesne University (Pittsburgh), Queensland University of Technology and the University of Queensland. She has guest-edited journals including Team Performance, Journal of Business & Industrial Marketing, Journal of Management and Organization, Thunderbird International Business Review and International Entrepreneurship and Management Journal. Dr. Ratten has co-edited six books about Entrepreneurship including Sports Entrepreneurship and Innovation. Her current research focus is on social, innovation and entrepreneurship.Park Thaichon is the Cluster Leader of the Relationship Marketing for Impact Research Cluster and the Program Director of the Master of Marketing at Griffith University. Park main research interests include relationship marketing, big data, privacy, dark marketing, and consumer behaviour. He has published over 40 A ranked journal articles since 2015. (ABDC journal list). He has served as a guest editor and track chair for Journal of Consumer Behaviour, Journal of Strategic Marketing, Journal of Retailing and Consumer Services, Asia Pacific Journal of Marketing and Logistics, Australasian Marketing Journal, Marketing Intelligence and Planning, and World Marketing Congress (WMC).

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