COVID-19, Technology and Marketing
Moving Forward and the New Normal
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book…
Mehr
CHF 165.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Thaichon, Park (Hrsg.)
- ISBN: 978-981-1614-42-2
- EAN: 9789811614422
- Produktnummer: 36903346
- Verlag: Palgrave Macmillan
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Plattform: PDF
- Masse: 2'302 KB
Über den Autor
Vanessa Ratten is Associate Professor at the La Trobe University, Australia. She is the Programme Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School. She has previously been on the business faculties of Deakin University, Duquesne University (Pittsburgh), Queensland University of Technology and the University of Queensland. She has guest-edited journals including Team Performance, Journal of Business & Industrial Marketing, Journal of Management and Organization, Thunderbird International Business Review and International Entrepreneurship and Management Journal. Dr. Ratten has co-edited six books about Entrepreneurship including Sports Entrepreneurship and Innovation. Her current research focus is on social, innovation and entrepreneurship. Park Thaichon is the Cluster Leader of the Relationship Marketing for Impact Research Cluster and the Program Director of the Master of Marketing at Griffith University. Park main research interests include relationship marketing, big data, privacy, dark marketing, and consumer behaviour. He has published over 40 A ranked journal articles since 2015. (ABDC journal list). He has served as a guest editor and track chair for Journal of Consumer Behaviour, Journal of Strategic Marketing, Journal of Retailing and Consumer Services, Asia Pacific Journal of Marketing and Logistics, Australasian Marketing Journal, Marketing Intelligence and Planning, and World Marketing Congress (WMC).
100 weitere Werke von Vanessa (Hrsg.) Ratten:
Sport Entrepreneurship and Innovation
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (PDF Format)
CHF 55.45
Entrepreneurship and Management in an Islamic Context
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (PDF Format)
CHF 153.50
Women Entrepreneurship in Family Business
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (EPUB Format)
CHF 49.00
Sport Entrepreneurship and Public Policy
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (PDF Format)
CHF 94.50
Tourism, Hospitality and Digital Transformation
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (EPUB Format)
CHF 44.50
Tourism, Hospitality and Digital Transformation
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (PDF Format)
CHF 44.50
Entrepreneurship, Innovation and Inequality
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (EPUB Format)
CHF 47.05
Entrepreneurship and Organizational Change
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (PDF Format)
CHF 94.50
Women Entrepreneurship in Family Business
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (PDF Format)
CHF 49.00
Knowledge Spillover-based Strategic Entrepreneurship
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (EPUB Format)
CHF 49.00
Entrepreneurship, Innovation and Inequality
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (PDF Format)
CHF 47.05
Technological Progress, Inequality and Entrepreneurship
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (PDF Format)
CHF 106.50
Tourism Innovation in Spain and Portugal
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (PDF Format)
CHF 153.50
Sport Entrepreneurship and Innovation
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (EPUB Format)
CHF 55.45
Knowledge Spillover-based Strategic Entrepreneurship
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (PDF Format)
CHF 49.65
Statistical Modelling and Sports Business Analytics
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (EPUB Format)
CHF 47.05
Statistical Modelling and Sports Business Analytics
Moving Forward and the New Normal
Moving Forward and the New Normal
Ebook (PDF Format)
CHF 47.05
Bewertungen
Anmelden