CONSUMER BOYCOTTS IN CONTEMPORARY CHINA
A Case Study of Anti-Japanese Complex
As the number of consumer boycotts grows and as local authorities recognize the economic and political impact of such activities, the multinational corporations (MNCs) and host countries begin to see the historic and cultural perspective of these events besides the conventional consumer behavior perspective. They may also be regarded as crisis-handling issues in public relations which have a considerable and far-reaching economic impacts. To enable boycotting to become less harmful, the MNCs' management needs to understand what makes local consumers so affronted. This book offers pivotal implications for decision- makers and other…
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Produktdetails
- ISBN: 978-3-8383-8082-7
- EAN: 9783838380827
- Produktnummer: 37833804
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 280 S.
- Masse: H22.0 cm x B15.0 cm x D1.7 cm 435 g
- Abbildungen: Paperback
- Gewicht: 435
Über den Autor
Dr. Li specialized in consumer research. His research interests include consumer behaviour, consumer protection and business ethics. He holds a Ph.D. degree in Economics from the Edith Cowan University, Australia.
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