CEO-Speak
The Language of Corporate Leadership
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "e;the war of business"e; who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
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V210:
Noch nicht erschienen, Januar 2021
Produktdetails
- ISBN: 978-0-7735-7868-5
- EAN: 9780773578685
- Produktnummer: 35548780
- Verlag: Mqup
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 256 S.
- Plattform: EPUB
Über den Autor
Russell Craig is professor, National Graduate School of Management, Australian National University.
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