Buyer and Consumer Behaviour
Prestige, Status, Choice
Faustino Taderera, the celebrity, the most published, polished and decorated Marketing and International Business strategist, academic, icon and guru in Africa, is nicknamed, The Tom Peters of Zimbabwe, Africa and the Middle East. His students call him, The Rumbler and the Caterpillar, mainly for his passion, depth and incisive research in these areas. This book, BUYER & CONSUMER BEHAVIOUR, is a necessary companion for university professors, marketing practitioners, students and consultants and navigates all the intricacies of marketing psychology and consumption. It blends elements from psychology, sociology, social anthrop…
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Produktdetails
- ISBN: 978-3-8383-6803-0
- EAN: 9783838368030
- Produktnummer: 37658276
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 448 S.
- Masse: H22.0 cm x B15.0 cm x D2.7 cm 685 g
- Abbildungen: Paperback
- Gewicht: 685
Über den Autor
Zebert Mahachi is a distinguished Zimbabwean academic and former Customs Officer with a wealth of experience in shipping, forwarding and customs clearing matters spanning some ten years followed by an illustrious career in academia. He has consulted widely on shipping matters for leading TPOs in Zimbabwe. He holds an MBA degree from the Zimbabwean Open University and is an authority in this area in Zimbabwe. The two authors once worked together at Chinhoyi University of Technology in Zimbabwe.
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