Business-to-business relationships
In food supply chains
This book constitutes analysis of a collection of works published in international business and marketing journal papers, underpinning a review of the subject of Relationship Marketing (RM) in the context of business-to-business marketing exchange. Case material supporting this thesis contributes context for the study of business relationships from the viewpoint of stakeholders and their organisations engaged in partnered and network interaction.
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Produktdetails
- ISBN: 978-3-8383-6746-0
- EAN: 9783838367460
- Produktnummer: 37832661
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 336 S.
- Masse: H22.0 cm x B15.0 cm x D2.0 cm 518 g
- Abbildungen: Paperback
- Gewicht: 518
Über den Autor
Dr. Martin K. Hingley is Reader in Marketing, at Harper Adams University College in Shropshire, UK. His research interests are in applied areas of food industry marketing and supply chain relationships. He has presented and published widely in these areas and serves on the editorial boards of several international journals.
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