Business Trends in the Digital Era
Evolution of Theories and Applications
This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models.In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the poten…
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Produktdetails
Weitere Autoren: Ni, Yingzi / Ren, Yifan / Song, Bingying / Zhu, Xiaoming
- ISBN: 978-981-10-9323-4
- EAN: 9789811093234
- Produktnummer: 27628723
- Verlag: Springer Singapore
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 260 S.
- Masse: H23.5 cm x B15.5 cm x D1.4 cm 400 g
- Auflage: Softcover reprint of the original 1st ed. 2016
- Abbildungen: Paperback
- Gewicht: 400
Über den Autor
92787157
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