Business Models and Cognition
The concept of the business model has become very popular in the strategy and innovation literature's. Recent research has acknowledged its cognitive underpinnings, its status as a mental construct, and has highlighted how managers' cognitive and social sense-making patterns influence business model design and how shared logics enable innovation. Yet, the specific cognitive underpinnings of business models, though often mentioned, are rarely explicitly studied. Business Models and Cognition addresses this gap by focusing directly on intersections between business model studies and cognitive studies. Gathering an international, multidiscipli…
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Produktdetails
- ISBN: 978-1-83982-064-9
- EAN: 9781839820649
- Produktnummer: 37802753
- Verlag: Emerald Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 272 S.
- Plattform: EPUB
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