Business Information Systems
This textbook offers students a systematic guide to how information systems underpin organisational activity in today's global information society, covering everything from ICT infrastructure and the digital environment to electronic marketing, mobile commerce and design thinking. While academically rigorous and underpinned by the author's deep knowledge of the subject, an engaging writing style combined with extensive pedagogical features, cases and innovative examples from around the world ensure that the text remains accessible to those approaching the topic for the first time. Taking an approach that views businesses as complex systems, t…
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Produktdetails
- ISBN: 978-1-350-30469-7
- EAN: 9781350304697
- Produktnummer: 37684748
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 475 S.
- Plattform: EPUB
- Auflage: 3. Auflage
- Abbildungen: 4 bw illus
Über den Autor
Paul Beynon-Davies is Emeritus Professor of Organisational Informatics at Cardiff Business School, Cardiff University, UK.
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