Paul Beynon-Davies

Business Information Systems

Buch

This textbook offers students a systematic guide to how information systems underpin organisational activity in today's global information society, covering everything from ICT infrastructure and the digital environment to electronic marketing, mobile commerce and design thinking. While academically rigorous and underpinned by the author's deep knowledge of the subject, an engaging writing style combined with extensive pedagogical features, cases and innovative examples from around the world ensure that the text remains accessible to those approaching the topic for the first time. Taking an approach that views businesses as complex systems, t… Mehr

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Produktdetails

ISBN: 978-1-352-00738-1
EAN: 9781352007381
Produktnummer: 31955097
Verlag: Springer Nature EN
Sprache: Englisch
Erscheinungsjahr: 2019
Seitenangabe: 475 S.
Masse: H27.9 cm x B21.0 cm 0 g
Auflage: 3. A.
Abbildungen: Farb. Tabellen
Sonstiges: Lower undergraduate

Über den Autor

Paul Beynon-Davies is Emeritus Professor of Organisational Informatics at Cardiff Business School, Cardiff University, UK. Prior to academia, he worked in the UK Informatics industry for a number of years, and has since published widely in the fields of Business Information Systems, Electronic Business and Business Analysis, including a number of other textbooks with us such as eBusiness, and he is currently writing a new text on Business Analysis. He is highly regarded among lecturers in the field, especially in the UK and Europe.