Business Events
This book provides a sound practical and theoretical context for the study of business events by covering, in depth, all categories of business-related events. Written in an accessible yet analytical manner, this is essential reading for all students of Events, Tourism, and Hospitality Management.
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Produktdetails
- ISBN: 978-1-138-73576-7
- EAN: 9781138735767
- Produktnummer: 28240607
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 486 S.
- Masse: H24.6 cm x B17.4 cm 953 g
- Auflage: 2. A.
- Abbildungen: farb. Abb.
- Gewicht: 953
Über den Autor
Dr Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education and training services for the business events industry. He is also a Visiting Professor in four European universities (Strasbourg, France; Karlsruhe, Germany; Lugano, Switzerland; and Krems, Austria) and he is a Visiting Fellow at the University of Greenwich in London, UK.
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Marketing Destinations and Venues for Conferences, Conventions and Business Events
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