Business Ethics and the Electronic Economy
The internet and the electronic economy are a technological revolution whose secular importance is apparent. The internet eliminates the temporal and spatial constraints on the exchange of information. It changes deeply the world of production and of labour. It transforms the exchange relationships between producers and consumers as well as between the suppliers within the supply-chain. The electronic economy is able to generate more accurate con sumer profiles and, therefore, a more powerful and effective marketing di rected to the individual consumer. There is no industry that is not undergoing thorough changes caused by the internet. The…
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Produktdetails
Weitere Autoren: Hubig, Christoph (Hrsg.) / Fischer, Peter (Hrsg.)
- ISBN: 978-3-662-06189-3
- EAN: 9783662061893
- Produktnummer: 37195149
- Verlag: Springer Berlin Heidelberg
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 248 S.
- Plattform: PDF
- Auflage: 2004
2 weitere Werke von Peter (Hrsg.) Koslowki:
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