Building Brands in Asia
From the Inside Out
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Produktdetails
Weitere Autoren: Chew, Wilson
- ISBN: 978-0-415-54983-7
- EAN: 9780415549837
- Produktnummer: 23438784
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 226 S.
- Masse: H23.4 cm x B15.6 cm 600 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 600
Über den Autor
Tim G. Andrews, PhD, is a Senior Visiting Research Fellow at the Saw Swee Hock Southeast Asia Centre, London School of Economics and Political Science (LSE) and Associate Professor at Webster University (Thailand). He has consulted and published widely on the subject of brand development across Asia, co-edits the Marketing Management in Asia (2013) collection and is co-founding editor of the Routledge Working in Asia series.Wilson Chew, DBA, is a Partner for Pricewaterhouse Coopers managing entrepreneurial and private clients based in Singapore. Formerly Group CEO for the Strategicom brand consultancy, he has co-authored several books on branding, including B2B: 10 Rules to Transform your Business into a Brand (MarshallCavendish, 2011)
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