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Helen Ramscar

Britain's Persuaders

Soft Power in a Hard World

Ebook (EPUB Format)

'Soft power' is an oft-used term and commands an instinctive understanding among journalists and casual observers, who mostly interpret it as 'diplomatic' or somehow 'persuasive'. 'Hard power' is seen, by contrast, as something more tangible and usually military. But this is a superficial appreciation of a more subtle concept - and one key to Britain's future on the international stage. Britain's Persuaders is a deep exploration of this phenomenon, using new research into the instruments of soft power evident in British society and most relevant to the 2020s. Some, like the British Council or the BBC World Service, are explicitly intended to… Mehr

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Produktdetails


Weitere Autoren: Clarke, Michael
  • ISBN: 978-0-7556-3428-6
  • EAN: 9780755634286
  • Produktnummer: 37488351
  • Verlag: Bloomsbury UK
  • Sprache: Englisch
  • Erscheinungsjahr: 2021
  • Seitenangabe: 264 S.
  • Plattform: EPUB

Über den Autor


Helen Ramscar is an Associate Fellow of the Royal United Services Institute. She has worked in the House of Commons, the Royal Household and the US Embassy in London. She is a graduate of Durham University, SOAS and Cass Business School.

7 weitere Werke von Helen Ramscar:


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