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Nicholas (Hrsg.) Ind

Brands with a Conscience: How to Build a Successful and Responsible Brand

Buch

Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.

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Produktdetails


Weitere Autoren: Horlings, Sandra (Hrsg.)
  • ISBN: 978-1-398-69556-6
  • EAN: 9781398695566
  • Produktnummer: 34824631
  • Verlag: Kogan Page
  • Sprache: Englisch
  • Erscheinungsjahr: 2021
  • Seitenangabe: 240 S.
  • Masse: H23.4 cm x B15.6 cm x D1.4 cm 513 g
  • Gewicht: 513

Über den Autor


Nicholas Ind is an associate professor at Oslo School of Management and a partner in Equilibrium Consulting. Previously he ran Icon Medialab's brand consultancy arm in Sweden. He is former director of the Design Business Association (UK), a member of the advisory board of Corporate Reputation Review and the editorial board of the Journal of Brand Management. He was a founder member of the Medinge Group, an international branding think tank. Nicholas is the author of eleven books including Beyond Branding, Living the Brand and Brand Together, all published by Kogan Page. Sandra Horlings is a branding and marketing consultant specializing in sustainable business development in a circular economy. Before she founded Wonderwings in 2008, she was a member of the BBDO board in the Netherlands and responsible for Proximity in Amsterdam. Sandra is a guest lecturer and corporate trainer. She is a member of Medinge and a founder of Wereldmarketeers, a Dutch knowledge and inspiration platform for marketers and entrepreneurs on sustainable innovation, endorsed by NIMA, the Dutch Marketing Association.

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