Branding
Perception, Positioning, Segmentation
Faustino Taderera, the celebrity, the most published, polished and decorated Marketing and International Business strategist, academic, icon and guru in Africa, nicknamed, The Tom Peters of Zimbabwe, Africa and the Middle East, wrote this book, BRANDING, as an advanced course at undergraduate and postgraduate level and covers topics like:- product, corporate and national branding; value analysis; innovation; TQM; R&D; process re-engineering; marketing plans; sustainable competitive advantage; resource based model; consumer behaviour; perception; globalization strategies for firms and nations; segmentation; positioning; tender…
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Produktdetails
- ISBN: 978-3-8383-6647-0
- EAN: 9783838366470
- Produktnummer: 37658264
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 364 S.
- Masse: H22.0 cm x B15.0 cm x D2.2 cm 560 g
- Abbildungen: Paperback
- Gewicht: 560
Über den Autor
Zebert Mahachi is a distinguished Zimbabwean academic and former Customs Officer with a wealth of experience in shipping, forwarding and customs clearing matters spanning some ten years followed by an illustrious career in academia. He has consulted widely on shipping matters for leading TPOs in Zimbabwe. He holds an MBA degree from the Zimbabwean Open University and is an authority in this area in Zimbabwe. The two authors once worked together at Chinhoyi University of Technology in Zimbabwe.
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