Branding Cities
Cosmopolitanism, Parochialism, and Social Change
Fierce competitiveness between major cities, such as London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. This book shows how cities have engaged with the necessity to brand their image for international consumption and for internal coherence.
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Produktdetails
Weitere Autoren: Kofman, Eleonore (Middlesex University, UK) (Hrsg.) / Kevin, Catherine (Flinders University, Australia) (Hrsg.)
- ISBN: 978-0-415-96526-2
- EAN: 9780415965262
- Produktnummer: 15745903
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 192 S.
- Masse: H23.7 cm x B15.5 cm x D1.9 cm 496 g
- Abbildungen: 13 Halftones, black and white; 13 Illustrations, black and white
- Gewicht: 496
- Sonstiges: Professional & Vocational
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