Brand Loyalty Influencing Consumer's Purchasing Behaviours
Consumers Continuous Purchasing Intentions and Behaviours
In today's competitive business environments, development of brand loyalty among customer is essential to attract customers' continuous purchasing intentions and behaviours for the company's products and services. The purpose of this research is to investigate how brand loyalty affects the customer purchasing intention for home electronics in Malaysia. The quantitative research approach was chosen for the study, and data were collected through distribution and collection of survey questionnaire from 207 participants. The data of this research are analysed by using statistical approaches in terms of reliability, validity, correlation analysis,…
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Produktdetails
Weitere Autoren: Linghan, Kong
- ISBN: 978-620-2-51901-4
- EAN: 9786202519014
- Produktnummer: 37246499
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 68 S.
- Masse: H22.0 cm x B15.0 cm x D0.4 cm 119 g
- Abbildungen: Paperback
- Gewicht: 119
Über den Autor
Mr. Sanmugam Annamalah is a senior lecturer lecturing courses for American, UK & Australian Degree & Master Programs. He has worked in a number of private higher education institutions. He is an author and reviewer for various International journals, Pearson Publications and academic books. He is also a Certified Instructor & Certified Trainer.
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