Boom
Foreword by Paco Underhill Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the boom years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women. But…
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Produktdetails
- ISBN: 978-0-8144-2980-8
- EAN: 9780814429808
- Produktnummer: 36154832
- Verlag: Amacom
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 256 S.
- Plattform: PDF
- Masse: 0 KB
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By Mary Brown and Carol Orsborn
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