Blockchain Technology and Applications for Digital Marketing
Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies' abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology's positive attributes that customers are…
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Produktdetails
Weitere Autoren: Malyadri, Pacha (Hrsg.) / Singh, Amandeep (Hrsg.)
- ISBN: 978-1-79988-081-3
- EAN: 9781799880813
- Produktnummer: 36928335
- Verlag: Business Science Reference
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 360 S.
- Masse: H26.0 cm x B18.3 cm x D2.3 cm 874 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 874
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