Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From ever…
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Produktdetails
- ISBN: 978-1-79987-231-3
- EAN: 9781799872313
- Produktnummer: 36563345
- Verlag: Business Science Reference
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 340 S.
- Masse: H26.0 cm x B18.3 cm x D2.2 cm 838 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 838
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