Attention Economy: Understanding the New Currency of Business
In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind.In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business:1) measuring attention2) understanding the psychobiology of attention3) using attention technologies to structure and protect attention4) adapting lessons from traditional attention industries like advertisingDrawin…
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Produktdetails
Weitere Autoren: Beck, John C.
- ISBN: 978-1-57851-871-5
- EAN: 9781578518715
- Produktnummer: 27420520
- Verlag: Harvard Business Review Pr
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 272 S.
- Masse: H21.6 cm x B18.9 cm x D1.7 cm 594 g
- Auflage: Revised
- Gewicht: 594
Über den Autor
Thomas H. Davenport is the President's Distinguished Chair at Babson College and a research fellow at the MIT Center for Digital Business.
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