Applied Marketing Management
Marketing Plans, Strategy, Vision
Faustino Taderera, the most published, polished and celebrated Marketing, International Business and Supply Chain academic, icon and guru in Africa, wrote this book in Applied Marketing Management as an advanced course at undergraduate and postgraduate level and covers topics like:- marketing plans; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and acquisitions; globalization strategies for firms and nations; segmentation, positioning; vision, mission, objectives, strategies; tendering; Ansoff Product- Growth Matrix; the BCG Matrix, Porter's gen…
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Produktdetails
- ISBN: 978-3-8383-6473-5
- EAN: 9783838364735
- Produktnummer: 37658199
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 336 S.
- Masse: H22.0 cm x B15.0 cm x D2.0 cm 518 g
- Abbildungen: Paperback
- Gewicht: 518
Über den Autor
did an MBA degree in International Marketing and International Finance at Buckinghamshire Chilterns University UK and PhD in Business Administration(specializing in International Business and Marketing) at Asia E-University in Malaysia. Professor FT as he is affectionately known by friends, acquaintances, is a prolific, talented and gifted writer
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