Analysis of Swedish consumers'' attitude to Chinese food
The aim of this research is to find out what''s attitude Swedish consumers have to Chinese food. The questionnaires based on the Food Choice Questionnaire (FCQ) are handed out to 100 Swedish respondents in order to investigate their motivation on Chinese food choice. Eleven factors involved in the questionnaire are labeled health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity, image of China, culture and safety. The information from two semi-structured interviews with Chinese food suppliers showed Swedish consumers'' attitude to Chinese food in another angles. The ABC model and Balance Th…
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Produktdetails
- ISBN: 978-3-8443-1867-8
- EAN: 9783844318678
- Produktnummer: 37671135
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 60 S.
- Masse: H22.0 cm x B15.0 cm x D0.4 cm 107 g
- Abbildungen: Paperback
- Gewicht: 107
Über den Autor
Chen Jie,born in a beautiful coastal city of China, graduated from Gotland University in Sweden, majored in master of International Management.She is working in an international publishing group in Beijing, engaged in employees'' overseas training.
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