An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
How to Create Uncontested Market Space
Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of blue oceans in uncontested market space.
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Produktdetails
Weitere Autoren: Lowe, Stephanie
- ISBN: 978-1-912128-42-6
- EAN: 9781912128426
- Produktnummer: 23688270
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 98 S.
- Masse: H19.8 cm x B12.8 cm x D0.9 cm 125 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 125
Über den Autor
Dr Andreas Mebert holds a PhD in business administration from the University of Manchester.Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.
3 weitere Werke von Andreas Mebert:
An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
How to Create Uncontested Market Space
How to Create Uncontested Market Space
Ebook (PDF Format)
CHF 7.10
An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
How to Create Uncontested Market Space
How to Create Uncontested Market Space
Ebook (EPUB Format)
CHF 7.10
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