Alain A Ndedi

An Analysis Of Intrapreneurship Within An Advertising Organisation

Corporate Entrepreneurship And Advertising

Buch

This book is a summary of Master Commerce research compiled to gauge employees' entrepreneurial behaviours in an organisation in Cameroon. The findings of the research showed that there is a direct correlation between organisation' performance and the level of innovation, creativity and corporate entrepreneurship within an organisation. The question, which arises therefore, is what factors influence employees' entrepreneurial behaviour? In order to gauge this, the corporate entrepreneurship assessment instrument (CEAI) developed for the first time by Morris and Kuratko in 2002 is used. This questionnaire aims to collect data regarding employe… Mehr

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Produktdetails

ISBN: 978-3-8465-5406-7
EAN: 9783846554067
Produktnummer: 37683482
Verlag: LAP Lambert Academic Publishing
Sprache: Englisch
Erscheinungsjahr: 2011
Seitenangabe: 136 S.
Masse: H22.0 cm x B15.0 cm x D0.8 cm 221 g
Abbildungen: Paperback
Gewicht: 221

Über den Autor

Alain Ndedi is an expert in entrepreneurship, finance and strategy. His areas of expertise are corporate entrepreneurship, strategy, innovation and creativity. Author of many books on NEPAD, Finance and entrepreneurship, he has consulted and taught in many international organisations and universities both in Africa and overseas.