Ambush Marketing and Brand Protection
Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright, and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics and Commonwealth Games), this book gives comprehensive and detailed coverageof ambush marketing. Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the pl…
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Produktdetails
- ISBN: 978-0-19-258383-3
- EAN: 9780192583833
- Produktnummer: 36003639
- Verlag: Oxford University Press
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 592 S.
- Plattform: EPUB
- Masse: 1'220 KB
- Auflage: 3. Auflage
Über den Autor
Phillip Johnson is Professor of Commercial Law at Cardiff Law School. He writes on all areas of intellectual property and on entertainment and public law. He is also a practising barrister at the Intellectual Property Bar, and a member of the Irish Bar, the Californian Bar, and the Washington DC Bar. He has consulted to the UK Intellectual Property Office, the World Intellectual Property Organisation, foreign governments, and industry.
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