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Cyril Bouquet

Alien Thinking

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How did a balloonist circumnavigate the earth without fuel? How did an inventor design a device that creates electrical power from human footsteps? How did the WHO figure out how to treat and reduce the transmission of Ebola? They all used alien thinking. For over a decade, innovation experts Cyril Bouquet, Jean-Louis Barsoux and Michael Wade have studied individuals around the world who have made leaps of creative genius. Their research shows that they are five patterns of thinking that distinguish true innovators from the rest of us. These five patterns are marked by a flexibility and a freshness of approach that transcends conventional p… Mehr

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Produktdetails


Weitere Autoren: Barsoux, Jean-Louis / Wade, Michael
  • ISBN: 978-0-241-48198-1
  • EAN: 9780241481981
  • Produktnummer: 34150615
  • Verlag: Penguin Books
  • Sprache: Englisch
  • Erscheinungsjahr: 2021
  • Seitenangabe: 304 S.
  • Masse: H23.4 cm x B15.3 cm

Über den Autor


Cyril Bouquet (Author) Cyril Bouquet is a Professor of Innovation and Strategy at IMD. He has published his research in the Harvard Business Review, MIT Sloan Management Review and the Academy of Management Journal amongst others.Jean-Louis Barsoux (Author) Jean-Louis Barsoux is a Research Professor at IMD. He is also the author of several books on management, including the award-winning Set-Up-To-Fail Syndrome: How Good Managers Cause Great People To Fail.Michael Wade (Author) Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation.

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