Advertising
Critical Approaches
This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertising industry today. Chris Wharton presents the social, cultural, and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.
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Produktdetails
Weitere Autoren: Hardy, Jonathan
- ISBN: 978-0-415-53522-9
- EAN: 9780415535229
- Produktnummer: 23473355
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 228 S.
- Masse: H24.6 cm x B17.4 cm 610 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 610
Über den Autor
Chris Wharton is Senior Lecturer in advertising and culture in the Faculty of Art, Design and Social Sciences at Northumbria University, UK.
13 weitere Werke von Chris Wharton:
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