Advertising ideology
Martial Bouilliol, publicist, for 30 years advised the major brands of the CAC 40 and the star bosses of mass distribution. He draws from it a critical vision, not only on the excesses of advertising but on advertising itself and on its history ... In this book, he combines cold knowledge (philosophical and sociological) with hot knowledge, from personal experience. He delivers us another history of advertising which begins in the 17th century with Mandeville, until today with programmatic and evokes Edward Bernays, Philippe Michel, Michel-Édouard Leclerc, Bernard Stiegler... His alternative vision plunges us into the universe Machiavellian o…
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Produktdetails
- ISBN: 978-620-3-81676-1
- EAN: 9786203816761
- Produktnummer: 36977406
- Verlag: Our Knowledge Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 64 S.
- Masse: H22.0 cm x B15.0 cm x D0.4 cm 113 g
- Abbildungen: Paperback
- Gewicht: 113
Über den Autor
Martial Bouilliol foi sucessivamente diretor de comunicações das marcas de distribuição E.Leclerc e Monoprix / Prisunic antes de gerenciar as agências de comunicação Kenya, K-Agency e Carré de Ciel. Ele então decidiu se envolver com a educação popular.
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