Metin (Hrsg.) Kozak
Advances in Tourism Destination Marketing
Managing Networks
Buch
Presents insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. This book offers a review of a range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, and destination image.
CHF 206.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V112:
Lieferbar in ca. 10-20 Arbeitstagen
Produktdetails
Weitere Autoren: Gnoth, Juergen (Hrsg.) / Andreu, Luisa L.A (Hrsg.)
- ISBN: 978-0-415-49238-6
- EAN: 9780415492386
- Produktnummer: 15894789
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 266 S.
- Masse: H23.4 cm x B15.6 cm 690 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 690
Über den Autor
Metin Kozak is Professor of Marketing in the School of Tourism and Hospitality Management, Mugla University, Turkey. He obtained his PhD degree in Tourism from Sheffield Hallam University, UK (2000). He has widely published in the field of tourism and hospitality marketing. His main research interests focus on consumer behavior, benchmarking, destination management and marketing, Mediterranean tourism and research methods.Juergen Gnoth is an Associate Professor in the Department of Marketing at the University of Otago, New Zealand. He has published in many leading journals in tourism such as Annals of Tourism Research, Tourism Management and Journal of Tourism Research, but also in general marketing outlets such as the Journal of Advertising. He is also co-editor of a number of special issues in tourism and academic books including Progress in Tourism Marketing (Elsevier, 2006).Luisa Andreu is Associate Professor of Marketing at the University of Valencia. Her research interests include consumer behaviour, tourism marketing, service marketing and e-marketing. She has published articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others.
40 weitere Werke von Metin (Hrsg.) Kozak:
Managing Networks
Ebook (EPUB Format)
CHF 75.45
Bewertungen
0 von 0 Bewertungen
Anmelden
Keine Bewertungen gefunden. Seien Sie der Erste und teilen Sie Ihre Erkenntnisse mit anderen.