Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
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Produktdetails
Weitere Autoren: Morgan, Nicholas J. (Hrsg.)
- ISBN: 978-1-138-96593-5
- EAN: 9781138965935
- Produktnummer: 20949913
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 368 S.
- Masse: H23.4 cm x B15.6 cm 453 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 453
Über den Autor
Multivolume collection by leading authors in the field
30 weitere Werke von Geoffrey (Hrsg.) Jones:
Business History around the World
Brands and Marketing in Food and Drink
Brands and Marketing in Food and Drink
Ebook (PDF Format)
CHF 154.80
The Making of Global Enterprises
Brands and Marketing in Food and Drink
Brands and Marketing in Food and Drink
Ebook (PDF Format)
CHF 54.80
Business, Ethics and Institutions
Brands and Marketing in Food and Drink
Brands and Marketing in Food and Drink
Ebook (EPUB Format)
CHF 46.45
Business, Ethics and Institutions
Brands and Marketing in Food and Drink
Brands and Marketing in Food and Drink
Ebook (PDF Format)
CHF 46.45
Banks as Multinationals (RLE Banking & Finance)
Brands and Marketing in Food and Drink
Brands and Marketing in Food and Drink
Ebook (EPUB Format)
CHF 49.00
Banks as Multinationals (RLE Banking & Finance)
Brands and Marketing in Food and Drink
Brands and Marketing in Food and Drink
Ebook (PDF Format)
CHF 49.00
Organisational Capability and Competitive Advantage
Brands and Marketing in Food and Drink
Brands and Marketing in Food and Drink
Ebook (PDF Format)
CHF 23.85
Organisational Capability and Competitive Advantage
Brands and Marketing in Food and Drink
Brands and Marketing in Food and Drink
Ebook (EPUB Format)
CHF 23.85
The Making of Global Enterprises
Brands and Marketing in Food and Drink
Brands and Marketing in Food and Drink
Ebook (EPUB Format)
CHF 54.80
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