ALIEN Thinking
The Unconventional Path to Breakthrough Ideas
From three top innovation experts at IMD Business School comes a smart new model for innovative thinking and problem solving.How do people come up with truly original ideas? For the past decade, the authors of this book have studied individuals who have made leaps of creativity-inventors, scientists, doctors, entrepreneurs and artists-and concluded that there are five patterns of thinking that distinguish them from the rest of us.These five patterns-Attention, Levitation, Imagination, Experimentation and Navigation-lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-t…
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V212:
Noch nicht erschienen, März 2021
Produktdetails
Weitere Autoren: Barsoux, Jean-Louis / Wade, Michael
- ISBN: 978-1-5417-5092-0
- EAN: 9781541750920
- Produktnummer: 34368851
- Verlag: PublicAffairs
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 304 S.
- Plattform: EPUB
Über den Autor
Cyril Bouquet is a Professor of Innovation and Strategy at IMD, where he orchestrates all kinds of innovation journeys for companies that seek to create the future. Jean-Louis Barsoux is a Research Professor at IMD and has published extensively in Harvard Business Review and MIT Sloan Management Review. He is also the author of several books on management, including the award-winning Set-Up-To-Fail Syndrome: How Good Managers Cause Great People To Fail. Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation. Michael has published nine books, more than thirty case studies, and appears frequently in the mainstream media.
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