A Study on the Effects of Superstition as Destination Attractiveness
A Behavioral Intention Approach
Superstitious beliefs date back thousands of years and continue to the present, and research suggests that superstitious beliefs have a robust influence on product satisfaction and decision making under risk. The study therefore examines how superstition attitude will impact potential tourists' intention to visit a destination so that relevant organizations (e.g. destination management/marketing organizations) could better understand potential tourists' behaviors, identify a niche market encompassing those prone to superstition, and tailor the tourism products to the needs and beliefs of potential tourists. The study adopted a survey instrum…
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Produktdetails
- ISBN: 978-3-659-27799-3
- EAN: 9783659277993
- Produktnummer: 37746019
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 132 S.
- Masse: H22.0 cm x B15.0 cm x D0.8 cm 215 g
- Abbildungen: Paperback
- Gewicht: 215
Über den Autor
Yunzhou Zhang, B.B.A. in Tourism Management from Fudan University, M.S. in Hospitality and Tourism Management from Virginia Polytechnic Institute and State University. She is a Graduate Teaching Assistant; Lectured in Food & Beverage and Lodging Management (Social Media and the Hospitality Industry; Service and Guest Satisfaction in the Hospitality World; Introduction to Standardized Recipe)
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