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Yunzhou Zhang

A Study on the Effects of Superstition as Destination Attractiveness

A Behavioral Intention Approach

Buch

Superstitious beliefs date back thousands of years and continue to the present, and research suggests that superstitious beliefs have a robust influence on product satisfaction and decision making under risk. The study therefore examines how superstition attitude will impact potential tourists' intention to visit a destination so that relevant organizations (e.g. destination management/marketing organizations) could better understand potential tourists' behaviors, identify a niche market encompassing those prone to superstition, and tailor the tourism products to the needs and beliefs of potential tourists. The study adopted a survey instrum… Mehr

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Produktdetails


  • ISBN: 978-3-659-27799-3
  • EAN: 9783659277993
  • Produktnummer: 37746019
  • Verlag: LAP Lambert Academic Publishing
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 132 S.
  • Masse: H22.0 cm x B15.0 cm x D0.8 cm 215 g
  • Abbildungen: Paperback
  • Gewicht: 215

Über den Autor


Yunzhou Zhang, B.B.A. in Tourism Management from Fudan University, M.S. in Hospitality and Tourism Management from Virginia Polytechnic Institute and State University. She is a Graduate Teaching Assistant; Lectured in Food & Beverage and Lodging Management (Social Media and the Hospitality Industry; Service and Guest Satisfaction in the Hospitality World; Introduction to Standardized Recipe)

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