A Study on Online Buying Behavior of Youth in Maharashtra
A comparative study between Pune & Nagpur
India is a country of youth. The major consumers of online shopping are youth. There is rare quality literature available to study the online buying behavior of youth in India. The 'trust' & 'perceived risk' are an important elements of buying behavior. How perceived risk & trust interplay during online shopping of youth? How the youth in India shop online? How perceived risk & trust interplay during their online shopping? What they buy? How frequently they buy? How much maximum value they buy? How they consume internet? From where they access internet? Who does not shop? What are the reasons for they do not shop? The study on per…
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Produktdetails
- ISBN: 978-3-330-03269-9
- EAN: 9783330032699
- Produktnummer: 37548658
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 232 S.
- Masse: H22.0 cm x B15.0 cm x D1.4 cm 364 g
- Abbildungen: Paperback
- Gewicht: 364
Über den Autor
Dr. Vinay Kumar is HoD at Navsahyadri Group of Institutes, Pune. He is a resource person of SPSS & AMOS. He has attended FDPs at IIMs. He published 16 National & International research papers. He received the best research paper in International Conference organised by Mumbai University, Mumbai. He attended 28 Seminars, Conferences, Workshops etc.
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