A Practical Guide to Event Promotion
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Produktdetails
Weitere Autoren: Angliss, Katie
- ISBN: 978-1-138-91533-6
- EAN: 9781138915336
- Produktnummer: 23503262
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 242 S.
- Masse: H24.6 cm x B17.4 cm 612 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 612
Über den Autor
Nigel Jackson is Reader in Persuasion and Communication at the Plymouth School of Tourism & Hospitality, Plymouth University, UK. He has published over 30 peer-reviewed journal articles and the textbook Promoting and Marketing Events (2013). His research specialises in political communication and persuasion. Katie Angliss is a Lecturer in Events Management at the Plymouth School of Tourism & Hospitality,Plymouth University, UK. Her research interest is in how organisations use events to enhance their corporate reputation. Prior to this Katie worked in corporate PR.
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